Close Request Information
Back to Online Learning

Overview

Art business is no singular thing. It is comprised of many individual sectors that change constantly, are often hard to define, and grow and contract under varying economic conditions. This course offers an introduction to the fundamental structures of the business, the people, institutions and organizations through which art flows, and their relationships to each other. By emphasizing the effects of pricing, value formation and globalization on the art market, the course helps you to understand and identify the risks and challenges that contribute to the ever-changing nature of the business of art.

By the end of this course:

  • You will better understand the structure, size and dynamics of the art market.
  • You will develop analytical skills to critically evaluate the art market, both the mainstream art market as well as those of emerging and growth economies.
  • You will understand the complexities associated with the production, circulation and endorsement of art.
  • You will critically evaluate the opportunities, challenges and risks of the art market.
The Details
  • Course Dates

    Course Dates

    February 6 - March 19, 2017

    Online orientation opens on January 30, 2017.
  • Faculty

    Faculty

    Francesca Bellini Joseph
    MA, Sotheby's Institute of Art, London; BA, La Universidad de Los Andes

    Francesca Bellini-Joseph is a London-based art entrepreneur. A leading expert on the Latin American art market, she has worked with ArtTactic, Frieze Art Fair and the Arts and Patronage Summer: The Middle East. Bellini-Joseph has collaborated with various newspapers and magazines including The Financial Times and BBC World Services. She is co-founder of artppl, a social and professional networking app for the art market. She has over ten years of experience in art market analysis, collection management, and VIP coordination across the UK, the US, Latin America, and the Middle East.
    Click here to read "A Conversation with Francesca Bellini-Joseph".
  • Sample Topics

    Sample Topics

    Week 1: Introduction to the Art World

    • Composition of the art market

    • Size of the art market


    Week 2: Sales Channels

    • Primary and secondary market

    • Auction market and new markets


    Week 3: Consumption of Art

    • Collecting: changing patterns in wealth

    • Conspicuous consumption and demand for art


    Week 4: Validation Process of Art

    • Institutional endorsement: the value of art

    • Museum vs. auction house


    Week 5: Art and Artists

    • Artist markets

    • Trends: rights and protections available to artists


    Week 6: Challenges and Risks in the Art Market

    • Authenticity: fakes and forgeries

    • Provenance: ownership tracking impacts the value of art

    • The importance of conservation

    • Market Insights: industry voices on the outlook of the art market

  • Online Orientation

    Online Orientation

    Our online orientation operates the same way as the course, giving you the opportunity to become familiar with the technology and the dynamics of online teaching and learning. Participation in the  orientation is not required, but it is strongly encouraged as students who complete the experience have a better chance of success. The orientation is available one week prior to class and remains open for you to use as a resource.
  • Course Fees And Enrollment

    Course Fees And Enrollment

    $1485 ($1335 if booked before December 20, 2016)

    Registration Fee: $15

    Click here to enroll and pay online.
    Terms and Condition
  • Contact And Request Information

    Contact And Request Information

    For further information, please contact:
    Claire Hoover, Program Manager of Online Learning 
    Email: online@sothebysinstitute.com or Request Information Tel: +1.212.897.6644

Have a Question?

Please provide your contact information so that our admissions staff can get in contact with you regarding this program.

Continue Exploring

Enroll Now Faculty FAQ How It Works Student Stories Request Information