Art business is no singular thing. It is comprised of many individual sectors that change constantly, are often hard to define, and grow and contract under varying economic conditions. This course offers an introduction to the fundamental structures of the business, the people, institutions and organizations through which art flows, and their relationships to each other. By emphasizing the effects of pricing, value formation and globalization on the art market, the course helps you to understand and identify the risks and challenges that contribute to the ever-changing nature of the business of art.
By the end of this course:
- You will better understand the structure, size and dynamics of the art market.
- You will develop analytical skills to critically evaluate the art market, both the mainstream art market as well as those of emerging and growth economies.
- You will understand the complexities associated with the production, circulation and endorsement of art.
- You will critically evaluate the opportunities, challenges and risks of the art market.