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The Value of Art will introduce you to the current artistic scene and markets whilst exploring the historical backgrounds that made them what they are today. The course provides essential information about the key art market makers and shakers and clearly explains the structures, dynamics, and the legal context within which they operate. Each week is specifically designed to build knowledge on old masters and contemporary art alike, looking at the past to better understand and more firmly grasp the importance of contemporary developments. Beyond considering the importance of the substantial amounts of money involved in dealing in art, this course also provides you with the opportunity to carefully consider the challenges, risks, and opportunities inherent in the market.

By the end of this course:

  • You will understand the structure, history and dynamics of the art market.
  • You will develop analytical skills to critically evaluate the art market and the practices involved in buying and selling art.
  • You will understand the complexities associated with the production, circulation and validation of art.
  • You will critically evaluate the opportunities, challenges and risks of the art market.
The Details
  • Course Dates

    Course Dates

    January 17 - February 27, 2017

    Online orientation opens on January 10, 2017.
  • Faculty


    Giovanni Aloi
    PhD, MA, Goldsmiths, University of London

    Giovanni Aloi's work is focused on international contemporary theory and art practice. He is a Lecturer in History of Art and Visual Cultures at The School of the Art Institute of Chicago and Tate Galleries. He has also held positions at Whitechapel Art Gallery and Prince Charles Cinema, where he curated film programs. Aloi has published extensively including essays in English, French, Italian, Romanian, and Polish, and his book, Art and Animals (IB Tauris, 2011). He is currently at work on two publications about nature in contemporary art. Since 2006, he has been Editor in Chief of Antennae, the Journal of Nature in Visual Culture.

    Click here to read "The Online Learning Experience at Sotheby’s Institute of Art".
  • Sample Topics

    Sample Topics

    Week 1: An Introduction to Collecting

    • Cabinets of curiosities – the history of collecting

    • Development of museums and contemporary collecting practices

    Week 2: Introduction to the Art Market

    • Renaissance patronage to today - the history of the market

    • Primary, secondary, auction, and new markets

    Week 3: The Value of Art

    • What makes art valuable?

    • How are market values established?

    Week 4: Validation

    • Exploring the networks of institutions and individuals that shape the market

    Week 5: The Rise of Pop Art

    • Exploring the rise of Pop Art at auction

    • Art, consumption and identity

    Week 6: Opportunities, Challenges and Risks

    • Photography, video, and installation art

    • Multiples and limited editions

  • Online Orientation

    Online Orientation

    Our online orientation operates the same way as the course, giving you the opportunity to become familiar with the technology and the dynamics of online teaching and learning. Participation in the  orientation is not required, but it is strongly encouraged as students who complete the experience have a better chance of success. The orientation is available one week prior to class and remains open for you to use as a resource.
  • Course Fees And Enrollment

    Course Fees And Enrollment

    $1485 ($1335 if booked before December 20, 2016)

    Registration Fee: $15

    Click here to enroll and pay online.
    Terms and Condition
  • Contact And Request Information

    Contact And Request Information

    For further information, please contact:
    Claire Hoover, Program Manager of Online Learning
    Email: or Request Information Tel: +1.212.897.6644

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