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Overview

Every week it seems a new auction record for an artwork or artist is established. This course offers you the rare opportunity to understand how this happens and what it means to buy and sell art at auction. You will learn about the history and evolution of auctions, and gain the skills to identify current auction trends. The course will also provide an introduction to the basic theoretical concepts and the practical aspects of the auction process such as bidding, assigning value, consignments, guarantees and legal issues. As a result, you will be able to participate in auctions more strategically and to analyze auction results more confidently.

By the end of this course:

  • You will learn how auctions work, and understand the main concepts and associated terminology.
  • You will gain an understanding of how values are assigned to art and how prices are determined at auction.
  • You will gain a theoretical understanding of the auctioneering process.
  • You will develop analytical skills to critically evaluate the performance of mainstream and regional auction sales.
  • You will critically evaluate the opportunities, challenges and risks of the auction market from a more informed perspective.
The Details
  • Course Dates

    Course Dates

    March 6 - April 16, 2017

    Online orientation opens on February 27, 2017.
  • Faculty

    Faculty

    Francesca Bellini Joseph
    MA, Sotheby's Institute of Art, London; BA, La Universidad de Los Andes

    Francesca Bellini-Joseph is a London-based art entrepreneur. A leading expert on the Latin American art market, she has worked with ArtTactic, Frieze Art Fair and the Arts and Patronage Summer: The Middle East. Bellini-Joseph has collaborated with various newspapers and magazines including The Financial Times and BBC World Services. She is co-founder of artppl, a social and professional networking app for the art market. She has over ten years of experience in art market analysis, collection management, and VIP coordination across the UK, the US, Latin America, and the Middle East.
    Click here to read "A Conversation with Francesca Bellini-Joseph".
  • Sample Topics

    Sample Topics

    Week 1: From Antiquity to Modern Era: A Brief History of Auctions

    • Basic concepts in the auction business

    • Let the bidding begin!

    • Selling and buying at auction


    Week 2: The Auction Market Today

    • Structure, size and composition of the auction market

    • Overview of the auction market since 2000

    • Comparables: China & the West


    Week 3: Current Trends in the Auction Market

    • Service diversification: private deals, advisory, financial services, collaborations

    • Online auction market

    • Guarantees

    • Speculation and flipping


    Week 4: Valuation

    • How are values assessed?

    • How are prices determined?


    Week 5: Understanding Regional and Artist Markets

    • Understanding Regional Markets

    • Understanding Artist Markets


    Week 6: Outlook for the Future

    • Market share

    • Valuation

    • Supply Authenticity Clientele

  • Online Orientation

    Online Orientation

    Our online orientation operates the same way as the course, giving you the opportunity to become familiar with the technology and the dynamics of online teaching and learning. Participation in the  orientation is not required, but it is strongly encouraged as students who complete the experience have a better chance of success. The orientation is available one week prior to class and remains open for you to use as a resource.
  • Course Fees And Enrollment

    Course Fees And Enrollment

    $1485 ($1335 if booked before February 1, 2017)

    Registration Fee: $15

    Click here to enroll and pay online.
    Terms and Condition
  • Contact And Request Information

    Contact And Request Information

    For further information, please contact:
    Claire Hoover, Program Manager of Online Learning
    Email: online@sothebysinstitute.com or Request Information Tel: +1.212.897.6644

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