What role does today’s gallery start-up play in the art world ecosystem? Where do you begin if you want to run a gallery? Looking at a variety of gallery models as a resource, this course focuses on general gallery operations and how a gallery makes money. Over the course of 6 weeks, you will look at how business plans are developed for gallery startups, understand how to project revenue and expenses, examine issues related to staffing and sourcing artworks, and practice building sample exhibition schedules and related programming.
As part of the course you will have an opportunity to put theory into practice by creating a gallery business plan, sample exhibition schedule and brand concept. Fundamentals of Running a Gallery provides a solid background for those looking to pursue a career in a commercial gallery, or for those interested in learning more about the role galleries play in the buying and selling of art.
By the end of this course:
- You will gain a comprehensive understanding of how a gallery functions by looking at the institution from many different perspectives.
- You will learn how to procure artwork and build relationships with artists, and hear about the different approaches galleries take to key aspects of the business.
- You will understand what fundamentals guide the creation of an art gallery by creating a business plan, artist program and gallery brand.