The art world has become a complex, global network of arts professionals, institutions, and market forces. This course will uncover the dynamics of the art gallery business and how it functions in relation to the rest of the market.
Over the course of 6 weeks, you will learn what an art gallery is, how it operates internally, and how it manages artists and clients. You will identify and analyze the different relationships a gallery maintains with key players and institutions including artists, estates, collectors, auction houses, art fairs, the press, and the public. A special focus will also be given to alternative gallery models such as non-profits and artist-run spaces, as well as the online art marketplace, a recent development disrupting the business.
This course will emphasize postwar and contemporary art, discussed in terms of both primary and secondary markets, but remains relevant and applicable to all types of art galleries. You will discuss examples from major art market hubs such as the US, UK, and Western Europe. The Gallery Business provides a solid background for those looking to pursue a career in a commercial gallery, or for those interested in learning more about the role galleries play in the buying and selling of art.
By the end of this course:
- You will gain insight into the gallery sales process from making a deal with the client, to invoicing, payment, shipping, and all necessary artist/client follow up.
- You will understand art gallery staff roles and responsibilities including artist liaison, registrar, preparator, sales director, and gallery owner.
- You will learn how a commercial art gallery operates, and the differences between alternative gallery models including both brick & mortar as well as online businesses.
- You will gain a deeper understanding of the art gallery business in relation to the global art market ecosystem.