PhD Candidate, University of Central Lancashire
MA, Chicago School of Professional Psychology
As principal consultant at Group of Minds, Ron Evans uses the science of behavioral psychology to encourage and reward positive customer behaviors. He designs experiments that challenge assumptions in digital marketing, fundraising, and customer experience, and teaches organizational leaders his process.
His current interests include studying the ways arts patrons make decisions, feel loyalty, and are impacted by social influences of their peers. He is an affiliate member of both the American Psychological Association and the Society for Consumer Psychology.
At Sotheby's Institute of Art - Los Angeles / Claremont Graduate University, Evans teaches courses exploring the psychology of brand loyalty, gamification, digital marketing, and the implementation of engagement strategies with arts audiences. His previous teaching experience includes developing courses in Consumer Psychology and Emotional Intelligence. He is a frequent speaker and trainer at international marketing and technology conferences, such as the National Arts Marketing Project Conference/Americans for the Arts (NAMP), the Arts Marketing Association of the U.K. annual conference (AMA), and the Australian Arts Council Annual Arts Summit.