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Business Leadership in the Creative Industries


Business Leadership in the Creative Industries

A discounted tuition rate is available for individuals who are interested to enroll in two or more Sotheby’s Institute of Art In-Person Professional Courses within the same term. Contact our admissions team at for more information and a discount code.

Are you in the creative industries and looking to take your skillset to the next level?

This transformative course is designed for creatives from any field looking to make a business out of their creative pursuits, entrepreneurs wanting to launch or scale a creative business, and industry players looking to drive growth through innovation and unlocked leadership potential.

The global creative economy has more than doubled in value over the past two decades, creating jobs and building long term growth. But as trends rapidly evolve and markets become more competitive, leading in this vibrant sector demands more than just talent – it requires a fusion of creativity, financial innovation, and cutting-edge business strategies.

Participants can expect to equip themselves with the most effective leadership and business strategies taught in classroom and site visits, including:

  • • Proven strategies for success across the main verticals of the creative industries, from luxury to the performing arts
  • • Deep insights into entrepreneurship, tailored for the creative sphere
  • • Understanding the unique business opportunities and challenges intrinsic to the creative sectors
  • • Mastery in leadership to cultivate high-performing creative teams that are greater than the sum of their parts
  • • Leveraging human creativity and disruptive technology to transform and evolve a business


The course culminates in a significant assignment focused on developing an action plan for personal and professional growth, utilising your new skills to make a positive impact on your ventures, and expand your career.

Deadline to Register: March 4

  • Price
    You may select your preferred local currency as the payment option.

    Enroll in 2 or more In-Person Professional Courses within the same term for a discounted rate, contact admissions for a discount code.
  • Register
  • Date
    Spring | March 18 - 22
  • Time
    10am – 4pm GMT
  • Duration
    5 Days
  • Location
  • Topics
    • Art Business,
    • Career Studies,
    • Specializations & Skills
  • Contact Admissions

Learning Outcomes

  • To understand the unique opportunities and challenges that come with business management in the creative industries.

  • To gain insight into business development strategies for arts organizations.

  • To practice innovative leadership techniques that align creative thinking with business acumen.


Francesca Danzi

Faculty, Online Premier

Francesca Danzi is a customer experience and digital transformation executive with over 20 years of experience with international brands including Chanel, Burberry, and Tory Burch. As a consultant for Deloitte Digital and Danzi Consulting, she is recognized for her expertise in leveraging data and technology to drive innovation and design human-centered experiences in fashion and luxury brands. Francesca is also a qualified leadership and executive coach.

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Sample Schedule

More Information

  • Sample Topics

    Sample Topics

    • Development: Proven Strategies for Creative Industries 
    • New Markets and Opportunities 
    • Mobilizing the Creative Strengths of Your Team 
    • Branding and Marketing: Developing a Unique Voice
    • Internal and External Communications for Arts Leaders
  • Course Completion

    Course Completion

    Course participants take away in-depth and valuable insight into the creative industries, now and in the future. Those who successfully complete their course will receive a certificate of completion from Sotheby’s Institute of Art.

    Sotheby’s Institute of Art course participants come from all over the world, from a wide variety of backgrounds. As they study, travel, and explore the art world alongside each other throughout the program, fierce and long-lasting collaborations are frequently born.

  • Requirements


    We highly encourage participants with at least 3 years of post-graduate work experience for a smooth and successful course experience.

    English Language Requirement

    Course participants should be proficient in written and spoken English and be able to participate in group discussions and presentations in English.

    Age Requirement

    Courses are open to participants 18 years of age or older.

    For more information, please see our Terms and Conditions.