A discounted tuition rate is available for individuals who are interested to enroll in two or more Sotheby’s Institute of Art In-Person Professional Courses within the same term. Contact our admissions team at email@example.com for more information and a discount code.
This transformative course is designed for creatives from any field looking to make a business out of their creative pursuits, entrepreneurs wanting to launch or scale a creative business, and industry players looking to drive growth through innovation and unlocked leadership potential.
The global creative economy has more than doubled in value over the past two decades, creating jobs and building long term growth. But as trends rapidly evolve and markets become more competitive, leading in this vibrant sector demands more than just talent – it requires a fusion of creativity, financial innovation, and cutting-edge business strategies.
Participants can expect to equip themselves with the most effective leadership and business strategies taught in classroom and site visits, including:
The course culminates in a significant assignment focused on developing an action plan for personal and professional growth, utilising your new skills to make a positive impact on your ventures, and expand your career.
To understand the unique opportunities and challenges that come with business management in the creative industries.
To gain insight into business development strategies for arts organizations.
To practice innovative leadership techniques that align creative thinking with business acumen.
Faculty, Online Premier
Francesca Danzi is a customer experience and digital transformation executive with over 20 years of experience with international brands including Chanel, Burberry, and Tory Burch. As a consultant for Deloitte Digital and Danzi Consulting, she is recognized for her expertise in leveraging data and technology to drive innovation and design human-centered experiences in fashion and luxury brands. Francesca is also a qualified leadership and executive coach.Read More
Day 1: The Creative Industries: Market, Impact, and Innovation - Gain an in-depth introduction to the creative economy and the issues defining the creative industries, including latest trends and the impact of innovation such as AI, blockchain, and the Metaverse. Join an art exhibition specialist to explore the practicalities of strategy, budgeting, operations, and sustainability.
Day 2: Designing a Business - Explore different business models and how to create a business blueprint, with particular focus on creating, capturing, and delivering value. Be guided on how to generate possibilities and design a winning strategy, by identifying barriers and testing and prototyping.
Day 3: Building a Brand - Delve further into all aspects of developing a brand – including brand value, positioning, identity, and voice – and take part in activities to hone your skills. Join an industry leader to discover how AI can empower creativity, by exploring possibilities at the intersection of artificial intelligence and the creative industries.
Day 4: Leading High-Performing, Creative Teams - Explore the psychology of creativity and discover how to master different leadership styles and competencies that can impact the creative product. Gain an exclusive insight from a leading voice in the performing arts as they show you how to identify breakthrough solutions and achieve lasting success.
Day 5: Sustaining an Enduring Creative Career - Hear from an influential creative director on how to be a business leader in the advertising and creative services sector. Learn how to lead for innovation through goal-driven organization design and people management. Discover the stages of team development, and learn how to find and keep the best talent and coach for performance.
Course participants take away in-depth and valuable insight into the creative industries, now and in the future. Those who successfully complete their course will receive a certificate of completion from Sotheby’s Institute of Art.
Sotheby’s Institute of Art course participants come from all over the world, from a wide variety of backgrounds. As they study, travel, and explore the art world alongside each other throughout the program, fierce and long-lasting collaborations are frequently born.
We highly encourage participants with at least 3 years of post-graduate work experience for a smooth and successful course experience.
English Language Requirement
Course participants should be proficient in written and spoken English and be able to participate in group discussions and presentations in English.
Courses are open to participants 18 years of age or older.
For more information, please see our Terms and Conditions.