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Digital Strategies in the Art World


Digital Strategies in the Art World

A discounted tuition rate is available for individuals who are interested to enroll in two or more Sotheby’s Institute of Art In-Person Professional Courses within the same term. Contact our admissions team at for more information and a discount code.

This course introduces the use of AI, blockchain, and metaverse technologies to art businesses and museums for online sales and engagement.

With the global transition to online business during the COVID-19 pandemic, and continued innovations in fields such as AI, blockchain, and the metaverse, art businesses and museums alike are searching for ways to innovate and leverage these technologies to drive sales and engagement. This course will act as a practical introduction to these technologies, how key art world players are using them successfully, and how they will continue to develop in the future. Participants will gain insight into sector-specific digital tools such as the blockchain, Online Viewing Rooms, Social Media Platforms, NFT marketplaces, AI tools, Augmented Reality technology, and more.

“This course helped me place my diverse career experiences in the realms of gaming, fine art, photography, retouching, CGI, automotive, and advertising into a larger context. The insights into how digital strategies and digital assets will impact both the creative and commercial arena are not just thrilling but also transformative. Terms like metaverse, blockchain, NFT’s, and AI have taken on new and exciting meanings for me. This course reinforced the importance of community, collaboration, idea sharing, and the incredible things that can happen when we come together.”
– Jules Carter ’23

Deadline to Register: February 29

  • Price
    You may select your preferred local currency as the payment option.

    Enroll in 2 or more In-Person Professional Courses within the same term for a discounted rate, contact admissions for a discount code.
  • Register
  • Date
    Spring | March 14 - 15
  • Time
    10am – 4pm GMT
  • Duration
    2 Days
  • Location
  • Topics
    • Art Business,
    • Specializations & Skills
  • Language
  • Contact Admissions

Learning Outcomes

  • To comprehend recent developments in the art world from the use of digital technologies.

  • To understand how to utilize cutting-edge technologies such as blockchain, AI, VR, AR, and NFTs in client engagement and communication strategies.

  • To identify and be prepared to engage with upcoming new technologies.


Leo Crane

Course Leader, Online Summer Intensives

Leo Crane is an artist, producer and consultant. He has over 20 years’ experience with some of the UK’s greatest cultural organizations, including the V&A, British Library, Royal Institute of British Architects and Dulwich Picture Gallery.

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Sample Schedule

More Information

  • Sample Topics

    Sample Topics

    • Sales Channels in the Burgeoning Online Space 
    • Opportunities for Innovation Using New Technologies  
    • Future Developments in the Digital Art World 
    • The Successful Use of Social Media Platforms in the Art World
    • AI Tools for the Art Market
    • The Rise of Online Viewing Rooms
  • Course Completion

    Course Completion

    Course participants take away in-depth and valuable insight into the current and future art world. Those who successfully complete their course will receive a certificate of completion from Sotheby’s Institute of Art.

    Sotheby’s Institute of Art course participants come from all over the world, from a wide variety of backgrounds. As they study, travel, and explore the art world alongside each other throughout the program, fierce and long-lasting collaborations are frequently born. Individuals who complete these courses join our network of over 8,000 alumni around the globe who hold top positions at renowned art organizations.

  • Requirements


    We highly encourage participants with at least 3 years of post-graduate work experience for a smooth and successful course experience.

    English Language Requirement

    Course participants should be proficient in written and spoken English and be able to participate in group discussions and presentations in English.

    Age Requirement

    Courses are open to participants 18 years of age or older.

    For more information, please see our Terms and Conditions.