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The art world is a complex and dynamic field, requiring knowledge of key structures, players, and processes for artists to market their work successfully. This course will provide the basic tools to assist artists in building and managing their careers. The course will offer an overview of some of the primary changes affecting the contemporary art world, from the rise of the art fair to the significance of new and interactive media. The course is tailored to artists who are actively working on building their portfolios, and will cover skills such as writing a successful artist statement, speaking about work extemporaneously, navigating social media, and applying for residencies. Each participant will develop a dynamic, long-term plan best suited to their work and artistic vision.

What you will learn... 

  • To identify the primary structures, players, and processes of the art world that are needed to market work successfully.
  • To understand key changes that are affecting the contemporary art world, from the rise of the art fair to the significance of new and interactive media.
  • To develop a dynamic, long-term plan best suited to your work and artistic vision.
The Details
  • Course Dates

    Course Dates

    June 3-7, 2019
    1-week course

    Enrollment for this course is now closed. Please write to if interested in our 2020 summer program.
  • Faculty


    Jonathan Van Dyke, Adjunct Faculty, M.A. Contemporary Art, M.A. Art Business, and Summer Institute, New York

    Click here to view all of our faculty members. Our instructors are award-winning Sotheby's Institute faculty, recognized thought leaders, and professional experts in the art world.
  • Sample Topics

    Sample Topics

    • Building and Managing a Career as an Artist

    • Creating and Presenting a Portfolio

    • Social Media

    • The Artist Statement

    • Applying for an Artist Residency

    These topics are subject to change.
  • Further Program Details

    Further Program Details

    Summer - New York is part of Sotheby's Institute's continuing education programming and offers short, non-credit courses. We encourage you to visit our Frequently Asked Questions page to find answers to some of the questions you may have about summer courses in New York, including international concerns and basic course advisement.

    Our Accommodations page provides essential information and external resources for students researching their options.
  • Course Fees & Enrollment

    Course Fees & Enrollment


    Add a second Summer New York course at a reduced rate:

    • Additional 4-week course +$3450 ($5100 Total)

    • Additional 2-week course +$2050 ($3700 Total)

    • Additional 1-week course +$1350 ($3000 Total)

    Tuition includes classroom and program lectures, site visits, and additional programming.
    Tuition does not include accommodation or travel.

    Terms and Conditions
  • Contact Information

    Contact Information

    For further information or course advisement, please contact:
    Hayley Black, Admissions Advisor
    Tel: 212-897-6644 Or Request Information

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