Close Request Information
Back to Summer Institute


What role do galleries play in the art world? What is an art gallery’s purpose and structure? What will the gallery of the future look like? This course will focus on the general operations of art galleries to explore different models of how to run a gallery, as well as what it takes to be successful in the current art market. Through lectures and site visits, participants will get the inside scoop on running a gallery in today’s art world. Students will look at the process of developing gallery startups, study general budgeting, and examine issues related to staffing and sourcing artworks. Students will look at sales strategies to institutions, private collectors, and art education for the public to help build and sustain profits. Students will examine media communications, practice building sample exhibition schedules and related programming, and artists' estate representation. As part of the course, students will have the opportunity to put theory into practice by developing a business model for their own art gallery, whether online or offline.

What you will learn…

  • To identify the basics of starting an art gallery, including daily operations and economic contexts.
  • To understand the different approaches that galleries take on crucial aspects of the business, as heard from professionals working in the field.
  • To gain hands on experience as an art gallery entrepreneur by developing a business model for a gallery.
The Details
  • Course Dates

    Course Dates

    4-week course
    July 8–August 1, 2019
    Monday–Thursday; 10:00 AM–12:30 PM

    Enrollment for this course is now closed. Please write to if interested in our 2020 summer program. 
  • Faculty


    Magnus Resch, Adjunct Faculty, Summer Institute, New York
    Elizabeth Dee, Adjunct Faculty, Summer Institute, New York

    Click here to view all of our faculty members. Our instructors are award-winning Sotheby's Institute faculty, recognized thought leaders, and professional experts in the art world.
  • Sample Topics

    Sample Topics

    • Basic Gallery Structure and Job Functions

    • The Historical and Contemporary Context for the Gallery Business

    • Evolution of the Gallery’s Role in the Art World’s Global Platform

    • Gallery Concept and Branding

    • Sourcing Artists and Artworks

    • How Galleries Make Money

    • Predicting, Planning, and Managing a Gallery’s Budget

    • Creating an Exhibition Schedule

    These topics are subject to change.
  • Further Program Details

    Further Program Details

    Summer - New York is part of Sotheby's Institute's continuing education programming and offers short, non-credit courses. We encourage you to visit our Frequently Asked Questions page to find answers to some of the questions you may have about summer courses in New York, including international concerns and basic course advisement.

    Our Accommodations page provides essential information and external resources for students researching their options.
  • Course Fees & Enrollment

    Course Fees & Enrollment


    Add a second Summer New York course at a reduced rate:

    • Additional 4-week course +$3250 ($7000 Total)

    • Additional 2-week course +$1950 ($5700 Total)

    • Additional 1-week course +$1350 ($5100 Total)

    Tuition includes classroom and program lectures, site visits, and additional programming.
    Tuition does not include accommodation or travel.

    Enroll now
    Terms and Conditions
  • Contact Information

    Contact Information

    For further information or course advisement, please contact:
    Hayley Black, Admissions Advisor
    Tel: 212-897-6644 Or Request Information

Have a Question?

Provide your contact information and we’ll send you more information about our courses.

Continue Exploring

Accommodations Faculty Student Stories Site Visits & Events FAQ Summer Study Request Information