What role do galleries play in the art world? What is an art gallery’s purpose and structure? What will the gallery of the future look like? This course will focus on the general operations of art galleries to explore different models of how to run a gallery, as well as what it takes to be successful in the current art market. Through lectures and site visits, participants will get the inside scoop on running a gallery in today’s art world. Students will look at the process of developing gallery startups, study general budgeting, and examine issues related to staffing and sourcing artworks. Students will look at sales strategies to institutions, private collectors, and art education for the public to help build and sustain profits. Students will examine media communications, artists’ estate representation, and practice building sample exhibition schedules and related programming. As part of the course, students will have the opportunity to put theory into practice by developing a business model for their own art gallery, whether online or offline.
Students will learn:
- To identify the basics of starting an art gallery, including daily operations and economic contexts.
- To recognize the different approaches that galleries take on crucial aspects of the business, as described by professionals working in the field.
- To develop a business model for a gallery and gain hands-on experience as an art gallery entrepreneur.