Art as a Global Business: Dynamics of the Art Market reveals the networks, concepts, and specialized terminology of the often-secretive international art market and offers an introduction to the commercial structures through which art is produced and circulated. Course discussions outline how these commercial structures relate to each other and analyze the people, institutions, and organizations that comprise art business. Lastly, by emphasizing the effects of pricing, value formation, and globalization on the art market, course lectures assist students in understanding and identifying the risks and challenges that contribute to the ever-changing nature of the commercial art world.
This Premier Online Course features weekly recorded lectures and faculty-guided discussion boards to maximize flexibility and deliver an engaging and interactive digital experience.
Students will learn:
- To identify and describe the structure, size and dynamics of the global art market.
- To evaluate and critique art market activities in mainstream, emerging, and growth economies.
- To assess the complex relationships among key players in the art market as related to the production, circulation, and cultural endorsement of artworks.
- To recognize the opportunities, challenges, and risks inherent in the global art market.
Descripción:
La demanda de arte y la compra de obra ha crecido exponencialmente en los últimos 20 años. Este curso es una introducción al mercado del arte, cómo funciona, cuáles son las dinámicas del sector, cuál es su composición, su estructura y sus redes principales.
Aprenderás:
- Los distintos canales de distribución y comerciales a través de los que se vende el arte.
- Los conceptos y la terminología especializada del mercado internacional del arte
- a menudo reservado- y las personas, instituciones y organizaciones que conforman el negocio.
- Sistemas de evaluación de arte y cómo poner precio a las piezas.
- Globalización del mercado: los diferentes mercados internacionales del arte, sus riesgos y desafíos.
Al finalizar el curso entenderás cómo funciona el mercado del arte global y podrás trabajar en el sector con un pensamiento crítico.
