A discounted tuition rate is available for individuals who are interested to enroll in two or more Sotheby’s Institute of Art In-Person Professional Courses within the same term. Contact our admissions team at professional@sia.edu for more information and a discount code.
With the global transition to online business during the COVID-19 pandemic, and continued innovations in fields such as AI, blockchain, and the metaverse, art businesses and museums alike are searching for ways to innovate and leverage these technologies to drive sales and engagement. This course explores how technology drives innovation in the contemporary art market, covering various topics such as digital art history, blockchain technology and NFTs, artificial intelligence, and the metaverse. Students will examine the impact of technology on the art world and how various players and institutions utilise it, such as artists, collectors, galleries, museums, art fairs, and auction houses.
To comprehend recent developments in the art world from the use of digital technologies.
To understand how to utilize cutting-edge technologies such as blockchain, AI, VR, AR, and NFTs in client engagement and communication strategies.
To identify and be prepared to engage with upcoming new technologies.
Course Leader, New York
Gigi Grussing has led digital and social media marketing for NYC-based companies in the food and beverage sector for the past nine years, prior to which she practiced law for ten years in San Francisco and the Silicon Valley. She earned certification by Volunteer Lawyers for the Arts in New York as a mediator for arts-related disputes and has worked as an in-office volunteer at VLA, reviewing artist applications for legal help.
Read MoreDay 1: Discuss the history of digital innovation in the art world and how the current landscape came to be. Then, visit a digital art exhibition at a leading New York institution and receive an exclusive behind-the-scenes tour with its curator.
Day 2: Explore the history of generative and AI art and the ways in which artists have used this technology over time. In the afternoon, meet with an auction house specialist who will discuss the unique opportunities and challenges that come with pricing and auctioning digital art.
Course participants take away in-depth and valuable insight into the current and future art world. Those who successfully complete their course will receive a certificate of completion from Sotheby’s Institute of Art.
Sotheby’s Institute of Art course participants come from all over the world, from a wide variety of backgrounds. As they study, travel, and explore the art world alongside each other throughout the program, fierce and long-lasting collaborations are frequently born. Individuals who complete these courses join our network of over 8,000 alumni around the globe who hold top positions at renowned art organizations.
We highly encourage participants with at least 3 years of post-graduate work experience for a smooth and successful course experience.
English Language Requirement
Course participants should be proficient in written and spoken English and be able to participate in group discussions and presentations in English.
Age Requirement
Courses are open to participants 18 years of age or older.
For more information, please see our Terms and Conditions.