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Art Business + Contemporary Art + Art Finance and Innovation


Art Business + Contemporary Art + Art Finance and Innovation

This course combination creates a semester-length program of full-time study (4 days / week), tailored to individuals looking for a solid grounding in contemporary art, business practices, and art finance.

The Art Business course runs throughout the full 12-weeks and serves as the foundation for this semester-length program. In the course, participants will examine established art markets in the developed world and emerging art markets in the developing world, together with legal and management issues related to global art business practice. Designed to encourage the kind of entrepreneurial thinking on which the art world thrives, the course culminates in a final project in which participants develop a new art business and pitch it to investors.

The Contemporary Art course runs concurrently to the Art Business course during the second 6-weeks of the program. Course participants will experience the art scene in London at close quarters and to learn about the wider historic and cultural implications of contemporary art in context through both in classroom teaching and on-site visits to a wide spectrum of art world institutions. Visits include artist studios, museums, foundations, private museums, established commercial galleries, emerging commercial galleries.

The Art Finance and Innovation course covers topics and debates on issues such as art as an alternative investment, art investment funds, using art as collateral for loans and art in traditional wealth management, fractional art ownership, and how the rapidly developing market of NFTs and cryptocurrency are impacting an ever-evolving art world. These sessions offer course participants access to the most recent developments in the market for art finance and investment. This course runs concurrently to the Art Business course during the second 6-weeks of the program.


  • Art Business (12 weeks)
    February 21 – May 10, 2023
    Tuesdays and Wednesdays
  • Contemporary Art (first 6 weeks)
    February 23 – March 31, 2023
    Thursdays and Fridays
  • Art Finance and Innovation (second 6 weeks)
    April 6 – May 12, 2023
    Thursdays and Friday
  • Price
  • Register
  • Date
    February 21 – May 12
  • Time
    10 a.m. – 5 p.m. GMT, Tuesday – Friday
  • Duration
    12 Weeks
  • Location
  • Topics
    • Art Business,
    • Contemporary Art,
    • Specializations & Skills
  • Language
  • Contact Admissions


  • Daily lectures from leading industry professionals

  • An extensive range of site visits including Sotheby’s Auction House, museums and galleries, and leading art fairs

  • Develop a new art business and pitch it to investors

  • Learn from 3 leading faculty and practitioners at Sotheby's Institute


Jeffrey Boloten

Director of Art Business and Enterprise Programs, London

Jeffrey Boloten is Co-Founder and Managing Director of ArtInsight Ltd., the education partner of art market research firm, ArtTactic. He was a director with several leading international publishers, including Penguin Books, and has held posts at the Tate and as General Manager of a London art college. Boloten is a frequent speaker and lecturer at international art fairs and conferences on topics including the global art market, photography market, and art investment markets. He is a Founding Member of PAIAM, Professional Advisors to the International Art Market, and a member of the Advisory Board for the inaugural Photo Shanghai Art Fair.

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Flavia Frigeri

Consultant Lecturer, London

Dr Flavia Frigeri is an art historian and curator, focusing on post-war Italian art, feminism, exhibition histories and pop art. In September 2020 she joined the National Portrait Gallery in the capacity of curator; leading on a three-year research project with a particular emphasis on female artists and sitters. Previously she worked at Tate Modern, where she co-curated The World Goes Pop (2015) and was responsible for Henri Matisse: The Cut-Outs (2014), Paul Klee: Making Visible (2013) and Ruins in Reverse (2013).

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Anders Petterson

Course Leader: Innovation and Finance in the Art Market, London

Anders Petterson has a CEMS in Management from the London School of Economics and Hochschule St.Gallen, Switzerland. He worked for JP Morgan Investment bank from 1995-1999 in London, New York and Frankfurt, where he was responsible for capital market products and coverage in the Nordic region.

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More Information

  • Course Combination

    Course Combination

    To enroll for this course combination, registrants will need to individually select Art Business, Contemporary Art, and Art Finance and Innovation on the registration form. The discounted pricing for this course combination will automatically be applied to the tuition balance during checkout.

  • Requirements


    English Language Requirement
    Course participants should be proficient in written and spoken English and be able to participate in group discussions and presentations in English. It is recommended that participants have the equivalent level of IELTS score of 6.0 /TOEFL score of 78 IBT, however evidence of test scores is not required to register.

    Age Requirement
    Courses are open to participants 18 years of age or older.

    For more information, please see our Terms and Conditions.

  • Sample Topics

    Sample Topics

    • Auction and art market history
    • Galleries, art fairs & the global art market
    • The rise of the contemporary art market
    • The emerging global markets: India, Asia, Middle East
    • The individual roles within the art market
    • The public Sector and the art market
    • Art investment funds
    • Art exchanges and Fractional ownership
    • Art as an asset class and alternative investments
    • Art lending industry
    • Art and wealth management
    • Art market research: tools and methodologies
    • Art Finance enterprise innovations
    • Blockchain, Cryptocurrency, and NFT’s
  • Assessment


    • Art Business is assessed via a presentation on emerging markets, and an entrepreneurial group business presentation.
    • Contemporary Art and Art Finance and Innovation are assessed via an oral presentation and a practical written brief.
  • Course Completion

    Course Completion

    • Course participants take away in-depth and valuable insight into the current and future art world, to be sufficiently prepared for a wide-ranging career within the art industry. Those who successfully complete their course will receive a certificate of completion from Sotheby’s Institute of Art.
    • Sotheby’s Institute of Art course participants come from all over the world, from a wide variety of backgrounds. As they study, travel, and explore the art world alongside each other throughout the program, fierce and long-lasting collaborations are frequently born. Individuals who complete these courses join our network of over 8,000 alumni around the globe who hold top positions at renowned art organizations.