This online course is an immersive introduction to the fast-changing global industry of luxury goods and services, designed for students and professionals considering careers in the luxury field. In recent years there has been a blurring of the boundaries between the worlds of fine art consumption and luxury more generally, as high-end consumers become as interested in art as in watches, wine, cars, yachts, jewelry, high fashion, property, and luxury lifestyles. Art fairs and auction houses are beginning to traverse these lines, while leading fashion brands engage with contemporary art as a way to connect on a deeper level with their customers and enhance their cultural leadership. This course examines these innovative intersections, providing the students with the specialist skills to create and manage the synergies between art and luxury.
Designed to fully illuminate this intersection, the course devotes one unit to the luxury industry and a second unit to the relationship between art and luxury. In the luxury unit, students explore luxury business models, strategies, and trends, and analyze its consumption. In the art and luxury unit, students examine the roles of artists, designers, and curators in the luxury industry as well as the role of brands in the art world. The teaching draws on Sotheby’s Institute’s wide network in the art and luxury sectors and emphasizes the acquisition of concepts and knowledge as well as practical skills.
This course offers a tailor-made pedagogical experience developed specifically for remote learning. Online delivery takes advantage of the inside expertise of our specialists, drawing from a global pool of leaders in the luxury field. Students will be introduced to a network of professionals from a wide variety of luxury sectors in order to understand the industry through exclusive behind-the-scenes access and knowledge.
Through a combination of learning methods, group activities and self-study, this course will guide the learner to develop the necessary hard and soft skills to operate successfully in the art and luxury world’s “new normal.”
This Online Accredited Course, previously offered in London as part of the Semester program, consists of lectures, seminars, interactive workshops, discussions, and virtual site visits that are streamed live. Recordings of the live sessions are accessible anytime during the course via our online learning platform, Canvas. Click here to download the Accredited Courses Booklet.