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This four-part course provides a comprehensive overview of the essential and practical issues that govern successful business in the commercial art world today.

This intensive course will first assess the art market and the business frameworks that it employs, then focus on specific components to deliver a holistic understanding of best practice - whether starting, or growing, an art business. The course will include a diverse array of lecturers and leading experts, who will deliver insights and applied consideration of art business approaches and methods, and how this may deviate from a standard business model.

Designed for both career changers and those already working in the field who seek to further their networks and understanding.

This Intensive Course consists of live-streamed lectures and discussions. Recordings of the live sessions are accessible anytime during the course via our online learning platform, Canvas.

Students will learn:

  • How to plan business strategies in an art world context and the creative sectors.
  • To assess the art market and its governing business frameworks.
  • A holistic understanding of best practice - whether starting, or growing, an art business.
  • To contrast and compare art business approaches and working in partnership.
  • How to further their networks.
The Details
  • Course Dates & Fees

    Course Dates & Fees

    November 16, 17, 23, and 24
    Mondays and Tuesdays | 5:30 p.m. - 8:00 p.m. GMT
    (12:30 p.m. ET / 9:30 a.m. PT)
    Course Fee: £525.00
    All online Intensive Courses are developed in London by Sotheby's Institute faculty, programming staff, and industry experts.
  • Sample Topics

    Sample Topics

    Topics covered in this course may include:

    • The Foundations of Business Management

    • Business and Strategy Planning

    • Funding vs Revenue Streams

    • Crisis Management and Risk Assessment

  • How It Works

    How It Works

    Our online Intensive Courses are designed to enrich and deepen your understanding of a specific art world subject in an accelerated and dynamic format. The courses are ideal for undergraduates, career changers, art professionals, and art lovers seeking to learn more about art and cultural history or to acquire specific knowledge/skills.
    Led by art professionals drawn from our global faculty, these courses provide participants with expert insight and practical skills through a combination of livestreamed lectures and group discussion. Course materials can be accessed 24 hours a day, seven days a week, via Sotheby’s Institute’s learning platform – Canvas. Canvas is an intuitive, self-contained environment that requires no additional software.
  • Faculty


    David MacGregor (Faculty, MA Art Business) has previously taught and supervised dissertation students at the University of Bolton, Lancaster University, the University of Liverpool, Salford University, Manchester Business School, and the University of East London. He has also taught in Hong Kong, Singapore and Vietnam. Prior to joining Sotheby's Institute of Art he worked as a guitar valuation expert for internet auction firm Catawiki Benaulim B.V. in the Netherlands, and a musical instrument valuer with Chiswick Auctions London. David’s main areas of interest are in vintage guitars and pop memorabilia. He has previously run his own web based vintage guitar restoration and sales business and established an online vintage guitar valuation consultancy. He has acted as a valuation expert, expert witness and risk adviser for a number of insurance companies, auction houses, the legal profession and touring rock bands. David’s research focuses on alternative asset classifications and the strategies of smaller firms and start- ups, particularly in the auction sector. He is particularly interested in the way firms construct narratives around themes such as authenticity, restoration, risk, reputation and trust; and the way that these are conveyed in both formal and informal marketing communications messages.
  • Register


    Click here to register.

    This course is listed under the Intensive Course option in the online application. Online Intensive Courses are open to anyone 18 years of age and older. Registration takes approximately 5 minutes to complete.
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