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Thank you for expressing interest in our forthcoming program, Commercial Art Gallery Management.

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This five-day course, taking place in London between Monday, 14th and Friday, 18th May, provides an overview of essential issues to consider when operating a commercial art gallery today. It is designed for gallerists who seek to develop their existing knowledge through close engagement with other professionals, as well as for entrepreneurs and career-changers who contemplate opening a gallery in the near future.

Whilst every business is different, and no ‘one size fits all’ model is available, the course will highlight those areas which cannot be overlooked in any successful commercial operation. These include the state of the international art market in general; strategic planning and marketing; finance and law; artist/client relationships; and operations. Classroom-based lectures will be delivered by Sotheby’s Institute of Art faculty, as well as by experienced professionals embedded within the commercial art scene in London. The latter will include a number of successful gallerists, who will be delighted to share their experiences and observations in talks and question-and-answer sessions. On at least two evenings, the class will travel to commercial galleries to view current exhibitions and meet with directors or curators in a more informal, ‘social’ environment.

With participants enrolling from around the world, Commercial Art Gallery Management presents a forum for the development of new ideas and business practices. It also provides invaluable opportunities for networking and the forming of new relationships, both professional and personal, in the dynamic and fast-paced global art community.

Please do not hesitate to contact me if you have any more questions, or would like to book your place and join me in London this spring.

With all good wishes,

Martin Williams
Public Programs Manager
Sotheby’s Institute of Art - London
Office: +44 (0) 207 462 3249

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Commercial Art Gallery Management