Adriana Farietta has 20 years of working in the arts. She is the owner of F&S Projects, a multidisciplinary agency specializing in art advisory and strategy for collectors, non- profit institutions and brands. In her most recent position as the Deputy Director of The Armory Show she ensured successful delivery of the fair vision from 2022 to 2024, led successful cultural partnerships, programming and VIP relations strategies, increasing engagement and revenue for one of the world's leading contemporary art fairs. She oversaw key VIP cultivation, sponsorships, and curatorial partnerships while managing a team and collaborating with senior stakeholders.
From 2017 to the beginning of 2022, she was the Advancement Director at large at Ballroom Marfa, a contemporary art space located at the borderlands of Far West Texas. She built institutional awareness and acquired financial support for exhibitions, site-specific installations, public programs and general operations through individual giving, the creation of a new donor group, sponsorships, and producing annual fundraisers.
From 2012 to 2016 she was the Director of Johannes Vogt Gallery before her development position at the Brooklyn Museum where she worked closely with the trustees, major donors and senior curators spearheading the museum’s councils. Prior to that position she was the Assistant Director at Volta Art Fair’s first iteration of the fair in New York and was the Director of VIP Relations & Programming for all of Scope Art Fairs from 2006 to 2008. Before working at art fairs she was the Associate Director at Locust Projects in Miami and also held administrative positions at Yerba Buena Center for the Arts and Fort Mason Center for Arts & Culture in San Francisco. She holds a master’s degree in Business Administration from San Francisco State University and a dual bachelor's degree in Latin American Studies and Political Science from UC Berkeley.
