Elena is the Director of Online Sales at David Zwirner. In this newly-created position, Elena leads the programming, curation, and strategy for the gallery’s digital sales channels, which include over 20 online viewing rooms a year in addition to 25 art-fair previews. The gallery’s Online Viewing Rooms offer collectors around the world access to works by David Zwirner artists and from complementary online-only exhibitions, and are part of the gallery’s increased focus on digital initiatives. Elena has over a decade of experience in the art and technology space. Prior to joining David Zwirner, she was an early employee and Lead Curator at Artsy, where she oversaw the growth and scaling of collector initiatives and programming through online and offline channels. At Artsy, Elena worked on partnerships with global brands, including Gucci, Dior, UBS, Microsoft, and Snapchat, and organized commissions, performances and major site-specific installations around the world with online amplification. She also co-founded Gallery Insights, a data-driven, industry-leading newsletter that Artsy published for galleries. Before Artsy, Elena wrote about the art market and worked at Jack Shainman Gallery and Christie’s. Elena has an MA in Contemporary Art and a BA in Art and Economics from the University of Toronto. Elena has traveled to over 35 different art fairs and has been included in artnet’s “10 Art Influencers You Need to Follow,” Artinfo’s “30 under 30,” and W Magazine’s “Who’s Who of Internet Art.”
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