JiaJia Fei is a digital strategist with over a decade of experience working at the intersection of digital marketing, web, mobile, and social media content strategy for art and culture. She is the founder of the first digital agency for art and Consulting Director of Digital at the Jewish Museum in New York City, where she has led the Museum’s first digital department since 2016. JiaJia previously served as Associate Director, Digital Marketing at the Solomon R. Guggenheim Museum, bringing modern and contemporary art to a global online audience through award-winning digital initiatives. Her practice is centered around the mission of making museums and cultural organizations more accessible through technology, and she has lectured on the impact of art and technology worldwide.