After a brief look at the history of luxury, the course examines the market’s geographic expansion over recent decades while addressing critical sector challenges, including shifting consumer behavior, sustainability, ethical commerce, and the urgent push for digitalization.
Luxury goods, enriched by cultural capital and strategic branding, have fueled high-profile collaborations between renowned artists and major luxury brands such as Tiffany, Louis Vuitton, and Hermès—some of which will be analyzed through case studies. Looking ahead, the course will explore the evolution of the luxury market in a post-digital era, contrasting future trends with today’s landscape. To enhance the learning experience, academic sessions will be complemented by site visits to key market locations and guest lectures from industry leaders at the forefront of luxury innovation.
Students who complete this course are eligible to receive a partial tuition fee waiver equivalent to $2,000 USD if they subsequently enroll in one of our Master’s Degree Programs at our New York, London, or Online locations (pending application and acceptance to the Master’s Degree program). For further details, please see our Student Policies.
Explore key players in the luxury sector and their unique propositions to consumers.
Discuss what makes luxury products desirable and how they are branded to consumers.
Understand the life cycle of a luxury brand and its tribulations, from product to experiences.
Explore what the future of the luxury market may look like based on current trends and innovations.
Course Leader, London
Fabio Ciquera spent the past twenty-five years in London, where he worked in communication departments of major luxury brands like Gian Franco Ferre’, the Chanel Group, and Zilli. Fabio’s focus shifted to publishing in the mid noughties. Fabio serves as Communication Director at Upstreet Magazine, launched Plastique Magazine, and worked on a pioneering online project, Imagine Fashion, the first video luxury magazine. In 2010 Fabio joined Istituto Marangoni, bringing his expertise to the Luxury Brand Management and Strategies courses as well as being the course director for the successful fashion business programme, both in London and Shanghai.
Read MoreCourse participants take away in-depth and valuable insight into the current and future art world. Those who successfully complete their course will receive a certificate of completion from Sotheby’s Institute of Art.
Sotheby’s Institute of Art course participants come from all over the world, from a wide variety of backgrounds. As they study, travel, and explore the art world alongside each other throughout the program, fierce and long-lasting collaborations are frequently born. Individuals who complete these courses join our network of over 8,000 past participants around the globe who hold top positions at renowned art organizations.
Students who complete this course are eligible to receive a partial tuition fee waiver equivalent to $2,000 USD if they subsequently enroll in one of our Master’s Degree Programs at our New York, London, or Online locations (pending application and acceptance to the Master’s Degree program). For further details, please see our Student Policies.
We highly encourage participants with at least 3 years of post-graduate work experience for a smooth and successful course experience.
English Language Requirement
Course participants should be proficient in written and spoken English and be able to participate in group discussions and presentations in English. It is recommended that participants have the equivalent level of IELTS score of 6.0 /TOEFL score of 78 IBT, however evidence of test scores is not required to register.
Age Requirement
Courses are open to participants 18 years of age or older, however, we prefer that students have a bachelor’s degree or equivalent experience to be able to properly engage in the course.
For more information, please see our Terms and Conditions.
We encourage interested individuals to book a consultation time with a member of our admissions team to learn more about this course and our registration process.
Please use this link to book a consultation time via phone or video call.