The global art market is the circulatory system of the art world. Business transactions are the lifeblood of the system, moving art from the studio to the gallery, the auction room, the collector’s home, and the museum. Along the way, artists, dealers, art advisors, curators, art handlers, insurers, and auction house experts engage in a complicated dance to build and sustain the value of the work and the careers and interests of all parties. Our pioneering Art Business program provides a vocational bridge for art history students into this vast commercial art world. Art Business is now a developed academic discipline in which Sotheby’s Institute continues to play the leading role. Balancing academic rigor with real-world applications in a dynamic learning environment with privileged access to key art institutions — this program equips graduates with the skills and knowledge in art markets and business management, entrepreneurship, connoisseurship, and collecting.
The MA in Art Business was the first program of its kind and our innovative curriculum continues to set the industry standard. New York is our classroom — the center of the international art world — with hundreds of galleries, museums, and art fairs, plus field study travel to global art destinations, such as Miami, Venice, Paris, Mexico City, Turin, Dubai, Hong Kong, and Shanghai. Balancing academic rigor with real-world applications in a dynamic environment, the program provides an alternative to traditional academic models of study and stays in sync with the rapidly-evolving global art market.
Core competencies in the art business world, from finance to marketing, are gained through courses that use the business-related tenets of economics to generate a modern, consistent, formal framework for strategic decision-making. In addition to learning under academic faculty, students are given opportunities to engage professionals in the New York arts and cultural community and to learn directly from practitioners who are leaders in their field. Courses in art law, valuation, sales, strategy, marketing, and finance lay the foundation upon which students build a specialized program that suits their needs.