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Introduction to Art Business

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New York
Early Booking Rate

Introduction to Art Business

In this overarching course, participants will discover who makes the wheels turn in the international art industry through classroom lectures, guest speaker appearances, and visits to the key art business places.

The pillars of the art ecosystem—galleries, auction houses, and museums—are explored one by one as their inner workings are revealed. Further learning includes discovering both established art markets and emerging art markets alike but also being introduced to legal, ethical and management concepts pertaining global art business practice, with a particular emphasis on the international auction house system.

Participants will gain practical skills connected to art business, including accessing and analyzing art market data to evaluating market value for art works across key sectors. The radical impact of technological advances on the art market is studied through an examination of case studies of some of the most innovative initiatives in the industry. Branding and marketing concepts are introduced by professional marketing entrepreneurs while other essential art market roles (e.g., art advisor, curator, gallerist, collector, journalist, art fund manager, etc.) and potential careers paths are also discussed.

  • Price
    $2500
    Early Booking Rate
    $2300
    if registered by December 2, 2024
  • Register
  • Date
    Spring | March 24 - 28
  • Time
    10am – 4pm EST
  • Duration
    5 Days
  • Location
    New York
  • Topics
    • Art Business,
    • Specializations & Skills
  • Language
    English
  • Contact Admissions
    shortcourses@sia.edu +1 646-438-7268

Learning Outcomes

  • Identify the key players in London’s contemporary art scene, from artists and curators to dealers and auction house specialists.

  • Understand the variety of career trajectories within the art world and what it means to be an art world professional, as explained by leading experts in the field.

  • Navigate confidently the contemporary art landscape in London by exploring venues and neighborhoods of contemporary art activity.

  • Become familiar with the most important and critically acclaimed artists, styles, and trends of the most recent years and terminology specific to the art world.

Faculty

Lawrence S. Motz

Adjunct Faculty, MA Art Business, Online

Lawrence S. Motz is an adjunct faculty member at Sotheby's Institute New York. Upon graduation from business school, Motz became an institutional emerging markets bond trader and later an investment banker with Prudential Securities, PaineWebber (UBS), and Kaufman Brothers, a boutique investment bank specializing in telecommunications. During that time, he also co-founded and served as CFO of eNet China, an early online Internet retailer headquartered in Beijing, China.

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Sample Schedule

More Information

  • Sample Topics

    Sample Topics

    • The Global Art Market Today
    • Analyzing Art Market Data
    • Commercial and Non-commercial Art Practices
    • Key Art Market Players: Galleries, Auction Houses and Museums
    • The Future of the Art Market
  • Course Completion

    Course Completion

    Course participants take away in-depth and valuable insight into the current and future art world. Those who successfully complete their course will receive a certificate of completion from Sotheby’s Institute of Art.

    Sotheby’s Institute of Art course participants come from all over the world, from a wide variety of backgrounds. As they study, travel, and explore the art world alongside each other throughout the program, fierce and long-lasting collaborations are frequently born. Individuals who complete these courses join our network of over 8,000 past participants around the globe who hold top positions at renowned art organizations.

  • Requirements

    Requirements

    English Language Requirement
    Course participants should be proficient in written and spoken English and be able to participate in group discussions and presentations in English. It is recommended that participants have the equivalent level of IELTS score of 6.0 /TOEFL score of 78 IBT, however evidence of test scores is not required to register.

    Age Requirement
    Courses are open to participants 18 years of age or older, however, we prefer that students have a bachelor’s degree or equivalent experience to be able to properly engage in the course.

    For more information, please see our Terms and Conditions.

  • Book a Consultation

    Book a Consultation

    We encourage interested individuals to book a consultation time with a member of our admissions team to learn more about this course and our registration process.

    Please use this link to book a consultation time via phone or video call.