From record-setting auctions, to celebrity artists, to the increasing presence of art fairs and galleries in major cities—today's fast-paced art world can be a challenge. Art Business Foundations defines the different institutions in both the commercial and nonprofit sectors of the global art infrastructure, and offers a deeper understanding of the methods and motivations that drive the business and viewership of art. This comprehensive review puts course participants on the right track to operate with increased expertise within the art world, and is ideal for those looking to better understand the art market structure as well as those looking to make a career change and explore they key roles and institutions that comprise the business of art.
This Premier Online Course features weekly recorded lectures and faculty-guided discussion boards to maximize flexibility and deliver an engaging and interactive digital experience.
Students will learn:
- To identify and define a broad range of characteristics of the current global art market.
- To recognize key players in the art world and define their functions within it.
- To compare the non-profit and commercial art worlds and define how they are connected.
- To compare and analyze the advantages and disadvantages of different art world models and networks.