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From record-setting auctions, to celebrity artists, to the increasing presence of art fairs and galleries in major cities—today's fast-paced art world can be a challenge. Navigating Today's Art World: From Studios to Art Fairs defines the different institutions in both the commercial and nonprofit sectors of the global art infrastructure, and offers a deeper understanding of the methods and motivations that drive the business and viewership of art. This comprehensive review puts course participants on the right track to operate with increased expertise within the art world, and is ideal for those looking to better understand the art market structure as well as those looking to make a career change and explore they key roles and institutions that comprise the business of art.

This Premier Online Course features weekly recorded lectures and faculty-guided discussion boards to maximize flexibility and deliver an engaging and interactive digital experience.

Students will learn:

  • To identify and define a broad range of characteristics of the current global art market.
  • To recognize key players in the art world and define their functions within it.
  • To compare the non-profit and commercial art worlds and define how they are connected.
  • To compare and analyze the advantages and disadvantages of different art world models and networks.
The Details
  • Course Dates & Fees

    Course Dates & Fees

    October 28 - December 8, 2020
    Tuition includes six weeks of instructor guidance and an additional 90 days to review the course at your leisure.
    We offer this online course throughout the year with sessions starting approximately every four months. Contact us for more information.
  • Getting Started & How It Works

    Getting Started & How It Works

    SIA Online Community, our learning and networking space, opens two weeks before the course begins. This space provides an opportunity to familiarize yourself with the learning platform and introduce yourself to fellow students from around the world.
    Visit our How It Works page to learn more about the online learning experience.
  • Sample Topics

    Sample Topics

    Week 1: The Contemporary Art World – An Introduction

    • Course Introduction

    • Definitions of the Art World

    • Where We Are Today

    Week 2: The Art World Ecology

    • Art World Models – A Critical Evaluation

    • Networks and Relationships

    • Global Platforms: Art Fairs and Biennials

    Week 3: Museums, Curators and Critics (The Not-for-Profit Arena)

    • The Role of Institutions Today

    • Exhibitions and Curators

    • The Critics

    Week 4: Galleries and Auction Houses (An Introduction to the For-Profit Arena)

    • Galleries - Their Function and Role

    • The Primary Market

    • Auction Houses and the Secondary Market

    Week 5: Collectors and Collections (Private, Corporate and Intuitions)

    • Collecting Motivations

    • Collection Types

    Week 6: The Artist (The Elephant in the Room)

    • The Role of Artists

    • Career Trajectory and Value Generation of an Artist

  • Faculty


    Stephanie Dieckvoss, Adjunct Faculty, Online
    M.A., Art History, the University of Hamburg and the Courtauld Institute, London; M.B.A., Public Services, Warwick Business School; PgCert in Teaching Art and Design in Higher Education (UAL)
    Stephanie Dieckvoss has over 15 years of experience of working in commercial art galleries and art fairs and a wealth of experience in cultural management in the public and private sector. She managed the Anish Kapoor Exhibition at the Serpentine Gallery and raised over £2 million for the expansion of the Serpentine Gallery by organizing their charity auction in partnership with Sotheby's. She was Fair Manager for Frieze Art Fair from its launch until 2006, Co-Director of Art HK: Hong Kong International Art Fair from 2007-2009 and Fair Director of Art 13-Art15 from 2012 – 2014. She now consults independently and writes for the German financial newspaper The Handelsblattas well as the Neue Züricher Zeitung as their London art market correspondent.
  • Certificate Of Completion

    Certificate Of Completion

    For each course successfully completed, you receive a verified Certificate of Completion from Sotheby’s Institute of Art.
    Our digital certificates allow you to share new skills with various social media platforms, including LinkedIn. Successful completion is defined by each instructor in the course syllabus and consists, at the least, of regular, thoughtful participation in online activities and timely submission of assigned papers or projects.
  • Register


    Click here to register.
    This course is listed under the Premier Course option in the online application. Premier Online Courses are open to anyone 18 years of age and older. Registration takes approximately 5 minutes to complete.
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