Online Courses

Art Marketing, Digital Technology, & Communications

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Date
October 22, 27, 29, November 3, 5
Time
1:00 PM EST
Duration
2 Weeks
Program
Online Courses
Mode of Learning
Online - Instructor Led
Price
Price
$975
Early Booking Price
$875
Early booking rate for Oct 22 class ends Sep 17. Other terms subject to regular rate.
Language
English
Topics
Art Business, Specializations & Skills
Contact Admissions

+1 646-438-7268 online@sia.edu

Discover the dynamic industry of marketing, public relations, and communication in the global art market.

This introductory course will explore foundational strategies of art world marketing and public relations, as well as survey the tactics used to create integrated marketing and communications campaigns specific to the arts.

Under the guidance of leaders and experts in this field, students will examine approaches across various sectors of the art world to learn how fundamental concepts apply in different scenarios, including for galleries, auction houses, private or public non-profit institutions, and individual artists. Students will also learn practical methods for making the most of important social media platforms to develop and deepen customer relationships and engagement. Case studies of successful campaigns and in-depth conversations with communications and art marketing experts will provide real-world perspectives to complement the student experience. The course will conclude with a short project for students to exercise new skills.

Students Will Learn

  • To identify the specific communications skills required by various stakeholders in the visual arts industry.
  • To analyze effective arts-specific public relations strategies and their outcomes.
  • To examine and practice techniques for using social media effectively in a visual arts marketing context

Highlights

Flexible & Interactive Learning

Engage with weekly recorded lectures and faculty-led discussions designed to offer a dynamic and flexible online learning experience.

Specialized Art World Knowledge

Build critical thinking skills and gain in-depth insight into key topics shaping today’s global art market.

Access to Industry Experts

Learn directly from industry professionals and receive personalized feedback to support your growth.

Sample Schedule

Day 1

Explore gallery and art fair PR strategies.

Day 2

Discuss auction houses and their marketing strategies for high-end sales.

Day 3

Look at museums and the blockbuster exhibition.

Day 4

Examine social media, branding, and customer engagement.

Day 5

Explore real-world perspectives through case studies and discussions with art marketing experts.

Next Steps

Faculty

Lecturer, MA Art Business, London

Marios Samdanis is the unit leader of Art Business, Finance and Management.

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Details

About Live Courses

This live online course is delivered with live-streamed lectures featuring group discussion and QandA. All live sessions are also recorded and available in the course platform typically within 24-48 hours for participants unable to attend the posted times. The course will include a final project with personalized feedback from the course instructor. All participants will have access to the recordings for an additional 30 days after the final course lecture.

Review the online course Terms and Conditions.

Course Completion

For successfully completing this course, you receive a verified Certificate of Completion from Sotheby’s Institute of Art as well as 3.7 IACET Continuing Education Units. *

Our digital certificates allow you to share new skills with various social media platforms, including LinkedIn. Successful completion is defined by each instructor in the course syllabus and consists, at the least, of regular, thoughtful participation in online activities and timely submission of assigned papers or projects.

*As an IACET Accredited Provider, Sotheby’s Institute of Art offers IACET CEUs for its learning events that comply with the ANSI/IACET Continuing Education and Training Standard.

Flexible Payment Plans

Flexible payment plans are available for individuals who register up to 3 weeks or more before the start of the course and are selected during the online registration process. For any questions, contact our admissions team at shortcourses@sia.edu.

Book a Consultation

We encourage interested individuals to book a consultation time with a member of our admissions team to learn more about this course and our registration process.

Please use this link to book a consultation time via phone or video call.

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