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Principles of Luxury

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Online

Principles of Luxury

This course offers an overview of the international luxury industry with its major players and trends and analyzes luxury brand communications and strategies including digital initiatives and, ethical and sustainable practices, while highlighting the challenges faced by brands as they balance their history and expertise with the increasing demands for innovation and digitalization. Questions that are answered include: How have luxury brands from a wide range of industries evolved over time. What makes luxury brand management so specific? How do creativity and craftsmanship help to build a unique relationship between luxury brands and their loyal consumers? This intensive course provides participants with a good understanding of key branding and marketing frameworks through analysis of recent art related case studies. At the end, a short exercise in luxury brand strategy is included for participants to apply their newly gained knowledge.

  • Price
    $975
  • Register
  • Date
    Oct. 26, 31, Nov. 2, 7, 9
  • Time
    6 p.m. GMT
  • Duration
    2 Weeks
  • Type
    Live Course
  • Location
    Online
  • Topics
    • Luxury Business
  • Language
    English
  • Contact Admissions
    online@sia.edu

Faculty

Francesca Danzi

Faculty, Online Premier

Francesca Danzi is a customer experience and retail transformation executive with over 20 years of experience with international brands including Chanel, Burberry and Tory Burch and a consultant for Deloitte Digital and Danzi Consulting. She is recognized for her expertise in leveraging data and technology to drive innovation and design human-centered experiences in fashion and luxury brands.

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  • About Live Courses

    About Live Courses

    This live online course is delivered with live-streamed lectures featuring group discussion and QandA. All live sessions are also recorded and available in the course platform typically within 24-48 hours for participants unable to attend the posted times. The course will include a final project with personalized feedback from the course instructor. All participants will have access to the recordings for an additional 30 days after the final course lecture.

    Review the online course Terms and Conditions.

  • Students Will Learn

    Students Will Learn

    • Understand the principles of luxury brand strategies.
    • Grasp the origins of luxury products and its connection to the art industry.
    • Apply contemporary branding and marketing frameworks to luxury brand management.
    • Have an understanding of the principles of building customer loyalty.
    • Appreciate the impact of digital innovation as well as the ethical and sustainability expectations currently weighing on brands.