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Principles of Luxury: From Collectibles to Experiences

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Principles of Luxury: From Collectibles to Experiences

Take a deep dive into the luxury industry.

This unique Online Premier Live course offers those with an existing understanding of the luxury industry—such as luxury professionals—and participants of the Principles of Luxury course, an advanced exploration of the dynamic and ever-evolving luxury sector. Participants new to the world of luxury are strongly advised to participate in Principles of Luxury as a primer before embarking on Principles of Luxury: From Collectibles to Experiences.

The course kicks-off with a forward-looking session during which emerging trends and signals shaping the future of luxury are identified and explained.  This is followed by an in-depth examination of key luxury industries, such as high fashion, hospitality & fine dining, jewelry & watches and beauty & wellness.

The incredible success story of auction houses attracting new luxury buyers in the past decade has reshaped the auction market significantly and the course will deep-dive into this growing trend of luxury collectibles. Examined as well is how rarity, craftsmanship, and heritage storylines drive the value creation and desirability of luxury items, ranging from timepieces to haute couture.

Course Highlights:

  • Emerging Trends and Future Signals: An opening session dedicated to exploring the latest trends and future directions in luxury, setting the stage for in-depth sector analysis.
  • Fashion: Investigate the intricate world of luxury fashion, focusing on how clothing brands create their offerings, define their go-to-market strategies, and communicate their unique value propositions.
  • Hospitality and Fine Dining: Discover how luxury brands in the booming hospitality sector and wellbeing craft unparalleled experiences, establish market presence, and engage with their clientele through targeted communication strategies.
  • Jewelry and Watches: Delve into the timeless allure and craftsmanship that underpin the luxury jewelry and watch sectors, exploring their product development, market strategies, and communication practices.
  • Beauty and Wellness: Explore the booming luxury beauty and wellness sector, examining how top brands innovate with sustainable products, incorporate advanced technologies like Artificial Intelligence and personalized skincare, and redefine wellness through holistic approaches.
  • Price
    $975
    Early Booking Rate
    $875
    if registered by February 5, 2025
  • Register
  • Date
    April 16, 21, 23, 28, 30
  • Time
    1 p.m. EST / 6 p.m. GMT
  • Duration
    2 Weeks
  • Type
    Live Course
  • Location
    Online
  • Topics
    • Luxury Business
  • Language
    English
  • Contact Admissions
    shortcourses@sia.edu +1 646-438-7268

Faculty

Francesca Danzi

Faculty, Online Premier

Francesca Danzi is a Luxury Advisor, Executive & Leadership Coach and transformational leader with over 20 years of experience with international brands including Chanel, Burberry, and Tory Burch. Former associate director with Deloitte Digital and advisor for accelerator programs like NYFTL and Startup Bootcamp, Francesca has proven expertise in business design and scaling strategies. Ex-Ballet dancer, she has always been immersed in the creative industries, from performing arts to advertising, from music to fashion. She is globally recognized for her expertise in leveraging data and technology to drive innovation and design human-centered experiences in fashion and luxury brands.

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More Information

  • About Live Courses

    About Live Courses

    This live online course is delivered with live-streamed lectures featuring group discussion and QandA. All live sessions are also recorded and available in the course platform typically within 24-48 hours for participants unable to attend the posted times. The course will include a final project with personalized feedback from the course instructor. All participants will have access to the recordings for an additional 30 days after the final course lecture.

    Review the online course Terms and Conditions.

  • Students Will Learn

    Students Will Learn

    • Analyze emerging trends in the luxury industry to anticipate market shifts.
    • Understand the processes behind the creation, marketing, and communication strategies of luxury brands in fashion, hospitality, jewelry, and wellbeing.
    • Apply market strategies and communication frameworks to various luxury sectors.
    • Evaluate the effectiveness of go-to-market strategies employed by leading luxury brands.
    • Develop informed recommendations for enhancing brand communication and customer engagement in the luxury market.
  • Course Completion

    Course Completion

    Upon successful completion of this course, you’ll be awarded a Certificate of Completion from Sotheby’s Institute of Art. Our digital certificates can be easily shared on various social media platforms like LinkedIn, showcasing your new skills and achievements.

    To earn the certificate, you’ll need to attend the live sessions or review the recordings and submit a brief final project, as determined by the course instructor.

  • Book a Consultation

    Book a Consultation

    We encourage interested individuals to book a consultation time with a member of our admissions team to learn more about this course and our registration process.

    Please use this link to book a consultation time via phone or video call.