With the Institute's Korean Art Tour in Seoul and Busan approaching in partnership with LARRY’S LIST, take a look at the key reasons to discover contemporary art in South Korea and explore the depths of a rising art market.
The South Korean art scene has gained global recognition in recent years, standing out as a hub not only for having one of the highest numbers of private art museums worldwide but also for the prestigious homegrown and international art galleries operating within the country. Delivered in partnership with LARRY’S LIST, Korean Art Tour: Seoul and Busan takes place in May and is an exciting field study offering a unique glimpse into the heart of the region’s art landscape, with a special focus on contemporary art and its markets. Expect to gain valuable guidance and insights as you navigate the art landscape and develop a comprehensive understanding of the booming Korean art market culminating in VIP access to Art Busan fair.
Here, LARRY’S LIST highlights five key reasons to join the tour and find your place in the vibrant Korean art scene:
1. Meet pillars of the Korean art scene
Tapping into Sotheby’s Institute’s and LARRY’S LIST’s art world networks, you will be introduced to key players in the Korean art ecosystem. Encounter founders, curators and industry professionals who actively contribute to the dynamic art scene as you tour notable galleries, museums, auction houses and collections shaping the Korean art market. Enjoy a private dinner with Korean art scholars and art world professionals along the way.
2. Become a Korean art world expert
This unique and immersive study tour experience includes introductory academic lectures and group discussions to lay the foundation of a thorough understanding of the Korean art scene. Throughout the five days, you will hear expert commentary on Korean contemporary art, learn directly from industry leaders about the complexities and driving forces behind the thriving Korean art market and emerge with enriched knowledge and insight that will position you as a savvy participant in the thriving dynamics of the Asian art market.
3. Explore Korean contemporary art in its native setting
Gain valuable insights into the cultural differences between Seoul and Busan as you tour their respective art districts and explore curated exhibitions. Immerse yourself in local art trends and dynamics through interactions with industry experts and tours of prominent artist studios such as that of Choi Jung Hwa.
4. VIP experience at Art Busan
The study tour ends with a visit to Art Busan, the most important art fair on the south coast of Korea, as a VIP guest. Engage with relevant art galleries displaying distinctive contemporary art from Busan and beyond. Discuss trends and dynamics present at the fair and put your newly acquired knowledge to the test.
5. Uncover collecting strategies in the Korean way
Visit leading museum collections, including Leeum Museum in Seoul, and engage in conversations with directors about their current and future collecting strategies. Explore public collecting approaches prevalent in South Korea, home to a world-leading number of private museum collections.
Join this exclusive art study tour and gain the tools, knowledge and connections to navigate the Korean art world with confidence. Limited spots are available so be sure to secure your place now for an unforgettable art journey through Seoul and Busan.