Undergraduate

Luxury Business

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Date
June 29 – July 24, 2026
Duration
4 Weeks
Location
New York
Age
18+
Program
Undergraduate
Mode of Learning
In-Person
Price
Tuition
$6,950
Early-Bird Rate
$6,255
Early Bird rate ends January 15.
Language
English
Topic
Luxury
Contact Admissions

studyabroad@sia.edu

Explore the dynamic intersections of luxury goods, real estate, fashion, and branding in the luxury market at the forefront of the industry.

Set in one of the world’s luxury capitals, this immersive 4-week course explores historic and contemporary frameworks of how luxury is defined, marketed, and consumed, and what the future holds for the luxury business sector. You will examine the rise of digital luxury, the increasing importance of sustainability, and responsible business frameworks for luxury brands.

Our urban campus puts you in the center of the New York luxury market, allowing you to learn through behind-the-scenes access to luxury brands, marketing executives, real estate strategists, and branding experts. From real estate to fashion and art, you will develop a strong understanding of the global luxury market and prepare to make your mark on its future.

Applications for summer 2026 are now open. Apply by January 15 to be eligible for our Early-Bird Rate.

Highlights

Immerse Yourself New York City’s Luxury Market

Explore the history, cultural significance, and inner workings of luxury in one of the world's most prominent luxury markets. From Fifth Avenue walking tours to visits at Sotheby’s auction house and luxury boutiques, gain firsthand exposure to iconic brands and spaces that define what luxury is today.

Learn from Leaders Driving the Luxury Industry

Engage with luxury specialists, marketing executives, consumer psychologists, and leaders in sustainable fashion. Through guest lectures and interactive discussions, discover how industry professionals shape branding, client experience, and innovation in today’s global luxury market.

Master Branding, Market Strategy, and Consumer Insights

Participate in projects and develop the skills to analyze markets, craft brand narratives, and understand the economics of luxury.

Explore Emerging Trends and Responsible Luxury

Examine ethical challenges and digital innovations that are redefining luxury experiences and learn how brands balance heritage with modern demands.

Sessions

Session 1

Dates
June 29 – July 24, 2026
Status
Open
Apply Link
Apply

Next Steps

Living in New York City

As a global epicenter of art, culture, and commerce, New York City offers an electrifying backdrop for study and industry immersion. Home to iconic museums, influential galleries, and world-renowned auction houses, the city blends historic landmarks with innovation and vivid creativity. From the architectural grandeur of the Upper East Side to the energy of downtown art districts, New York is ideal for students driven by curiosity and searching for inspiration. Every neighborhood tells a different story—making the city itself an extension of the classroom.

Details

Who Is It For?

Summer Program in New York City is open to applicants at least 18 years old by the beginning of the program and currently enrolled in, or considering enrolling in, an undergraduate university program.

Applying students are required to have a minimum 2.5 GPA or equivalent and will need to upload an unofficial copy of their most current university transcript as well as provide a short personal statement detailing their interest in the program. For non-native English speakers, we require a minimum IELTS score of 6.5, TOEFL score of 85 IBT, CEFR score of B2, or a Duolingo score of 120.

The program is suitable for students studying a wide range of major subjects across, humanities, arts, and business.

Domestic (U.S.) students will be eligible to earn academic credit upon completion of the program. All courses are accredited for 4 US credits through the University of Montana.

International students (non-US students) may not be able to take this course for credit. However, we still welcome international students to apply if they are interested to take the course on a recreational basis. For more information, please contact our admissions team at studyabroad@sia.edu.

Course Modules

Week 1: Foundations of Luxury

Explore the origins, aesthetics, and cultures of luxury in New York City.

Week 2: The Luxury Economy

Understand market structures, value creation, and financial structures. This module includes a day trip to Hamptons, New York to explore luxury real estate markets.

Week 3: Brand Architecture and Experience

Explore how luxury brands craft identity, storytelling, and experience.

Week 4: Responsible Luxury and New Frontiers

Analyze sustainability, digitalization, innovation, and the future of luxury.

Admissions

Applications for summer 2026 are now open. Apply here.

View the Undergraduate Summer Program in New York Terms and Conditions here.

Tuition and Fees

Tuition

$6,950 (Early Bird rate of $6,255 if application submitted by January 15)

Optional Accommodation

$3,950

Deposit

A $2,500 Tuition Deposit will be due upon acceptance of offer to hold your space in the program.

Optional Accommodation

A limited number of accommodation is available for students attending the program for an additional fee.

Accommodation in New York City consists of a space within a multi-occupancy room with a bathroom and access to shared facilities including kitchens and common areas. Sotheby’s Institute of Art’s anticipated summer housing partner is an internationally-renowned university in New York City, and students will be housed within their Manhattan accommodation within easy traveling distance to their classrooms.

More information regarding Summer 2026 accommodations is coming soon.

Location

Sotheby’s Institute of Art-New York is located in the historic General Electric building, an art deco landmark in the heart of the city. Venture around the corner and visit world-renowned auction houses including Sotheby’s, where you’ll have access to stunning art collections, riveting auctions, and industry leaders at the forefront of today’s most exciting sales.

Questions?

Contact our admissions team at studyabroad@sia.edu for more information.

You are also welcome to book a phone or video consultation with our admissions team to learn more about this program. Book Your Consultation Here.

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